We provide the evidence-driven brand discovery that yields real, usable results.
Brand position, brand story, brand attributes, and marketing messaging.
We work in a number of capacities for Intel, including but not limited to: consumer research, naming, and branding. We partnered with them on naming Crosswalk, an open source app distribution site, using data to determine an ideal solution by creating a dynamic research process, one that leveraged their experience, combined with their planned marketing strategy, and verified with consumer insight. This process lead to the Crosswalk Project.
Marketing messaging and direct mail testing.
Research marketing messaging to be implemented in direct mail.
Large scale regional accounting powerhouse BPM, engaged us to help them discover and establish their brand strategy and brand architecture including position, promise, story, and attributes. We're developing their brand and visual guidelines, helping them translate the brand documentation into real world, actionable marketing claims, and teaching how to successfully live the brand internally.
We worked with Texture (formerly Next Issue) on brand, messaging, and design as they continue to move the digital magazine experience to places it has never been before.
We were approached to evaluate the current signup and onboarding process for the Microsoft Partner Network and Microsoft Action Pack. This included competitive analysis of several Microsoft competitors and complete evaluation and recommendation set around ways to improve conversion via information architecture, user experience design, user interface design and messaging.
We were approached by Vessel in advance of their public launch to help coalesce brand positioning as well as help with copywriting.
We helped lynda.com by providing insights and advice on strategy and design for their email and display advertising efforts. We have also completed a brand sharpening project for them.
This is a classic case where 99designs had a brand position that did not address the business, and was not understood by the employees. We were tasked to discover an ownable brand position and roll it out to all the internal stakeholders.
We implemented the research process that leveraged their experience, combined with their planned marketing strategy, and verified with consumer insight.
We helped JumpstartMD by refreshing their logo, color palette, copywriting, and photographic style to align better with their target demographic. We are currently helping apply the new brand to the website, collateral, email design, and more.
Choose Energy empowers customers to get the best energy plan for them. We helped them discover their brand position and messaging.
Demisto is securing communications across new vehicles like Slack and helping data security analysts collaborate in new ways. We were engaged to design their logo, color palette and website so they have a solid visual foundation for future endevors.
Strike Brewing Co.
Strike Brewing Company is a Bay Area craft brewery that specializes in distinctive, session beers. As investors, we're focused on brand strategy, product positioning, messaging, growth, and helping coordinate the overall marketing strategy.
Strike Brewing Co. Logo
We were approached by Kurbo, a service dedicated to helping parents and kids lead healthier lifestyles by changing their eating and exercise habits, to help refine their site structure and design, in order to improve conversion and tell a more compelling brand story.
Togally makes great photography available to everyone. As equity partners, we helped discover the Togally brand position as well as it's attributes, and help apply them to various marketing channels.
As an early equity partner in Attune, we helped develop the name and visual identity for Attune, as well as help them refine their sales and pitch decks.
Flaregun is a social app that let’s groups of people find each other instantly and in a highly visual way. In our marketing lead role, and as investors, we are developing the launch and go-to-market strategy for marketing and promotion, as well as advising on product and user experience.
Cloudcam allows anyone to instantly broadcast HD video from a number of devices, including the GoPro series of cameras. With social components and cloud backup, it is a unique, powerful app. As the marketing brain trust, and as investors, we helped discover and develop the brand position, attributes, and messaging. We’re also helping with marketing strategy in both acquisition and retention.
We were tasked to advise their renaming and create an identity for Room77 based on some incomplete, early positioning work. We refined the presented positioning work, advised on the new name, and then developed the corporate identity.