Kaizen Insights was co-founded by former Netflix marketing executives Barry Enderwick and Gary Kenji McMath. They were soon joined by startup executive James Parks who manages research, as well as equity and startup partnerships.
Barry started at Netflix in 2001 and helped take the startup from a few hundred thousand US subscribers, to over 23 million subscribers globally. Barry advises several startups on brand, acquisition, UX and social media integration.
Gary started at Netflix in 2005 and helped grow Netflix from a few million US subscribers to over 33 million subscribers globally. Prior to that he was at AT&T Wireless where he went from managing a region of less than one hundred thousand customers to running brand for a company with over 55 million customers. Gary also is an advisor to a number of Silicon Valley startups.
James was CEO of PrizeBox and designed, developed, and executed a SMB marketing tool and launched it in the market. James has extensive experience scaling early stage startups and advises several in the Bay Area on fundraising, team building, distribution, operations, and product.