GTM is everything.

Research-based competitive analysis, brand positioning, and CMO-level strategic marketing experience that puts you on the path to growth.

We deliver results based on the strategies and techniques we used as part of the in-house marketing team at Netflix and AT&T. We deliver more than just a brand position. We deliver the holisitic understanding of how to apply it so that growth is both efficient AND brand-driven.

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We discover what your brand needs to be, then help you build your business.


  • Qualitative & quantitative research and insights

  • Brand positioning

    - Brand attributes

    - Brand story

    - Brand supports

  • Marketing messaging

  • Channel planning & optimization

  • Performance marketing advising

    More

We deliver research-driven practical, usable documents so that you can focus on effective growth.


We work with B2B, B2C, and DTC clients.

 

 

What is it like working with Kaizen?

 
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Testimonials


Kaizen approaches brand discovery from a scientific perspective, eliminating personal feelings and opinions. They have a proven formula that helps bring the true brand essence to life consistently across all channels.

Working with Kaizen over the years has been invaluable on so many levels. Kaizen taught me the key to startup success - a detailed and executable marketing plan. The reason why their plans work is because they never guess. Every plan Kaizen produces is well calculated, data driven, and with clear vision.
— Jon Margalit, Founder/CEO, CompleteStart
Kaizen conducted extensive market research through interviews, surveys, and panel group discussions to identify the most important factors in our brand and what features in our logo, bottle design and marketing material were most appealing to people in our target group. Kaizen identified and assembled these findings into new positioning for the company, which has resulted in a much clearer market position, a much more appealing consumer response and ultimately higher revenues for Strike Brewing Company.
— Robert Schick, Board Member, Strike Brewing Co.
 

Philosophy


We think holistically about marketing while focusing on growth. We build measurable brand value grounded in real world results. We focus on tangible, measurable results for your business, not creative awards.

 

Work Smart.

Always Improve.